Making sense of retention

Look for the story behind the number

Working with Data storyteller, here's a practical direction.

1. Compare consistent cohorts over the same period.
2. Check activation before treating retention as an isolated problem.
3. Pair the trend with interviews to understand why it changed.
4. For your next iteration, pick one change and define how you will know it helped.

Next step: make a small prototype and see what you learn.