What our customers are telling us

Three themes worth investigating

Working with Research analyst, here's a practical direction.

1. People want a useful starting point rather than a blank screen.
2. Clear progress gives people confidence to keep going.
3. The next step should be visible exactly when it becomes relevant.
4. For your next iteration, pick one change and define how you will know it helped.

Next step: make a small prototype and see what you learn.